Choose the right image format for product customization
Understand when to use JPEG, PNG, SVG, or PDF as background images, graphics, and customer uploads in your product customizer.
Updated April 25, 20265 min read
The image format you choose for backgrounds, graphics, and customer uploads affects visual quality, file size, print output, and the customization experience. This guide explains when to use each format.
Format overview
| Format | Best for | Transparency | Scalability | Print quality |
|---|---|---|---|---|
| PNG | Product backgrounds, graphics with transparency | Yes | Raster (fixed resolution) | Good at high resolution |
| JPEG | Product photos, photographic backgrounds | No | Raster (fixed resolution) | Good at high resolution |
| SVG | Logos, icons, line art, design graphics | Yes | Vector (infinite scaling) | Excellent |
| Multi-element designs, complex layouts | Depends | Vector + raster | Excellent |
Background images
Background images are the product photos customers see while customizing — a blank t-shirt, a phone case, a mug.
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